What is content moderation?
Content auditing is a process of evaluating a website's existing content and finding content that can be removed, redirected, or improved.
Why is content moderation important?
Like an SEO website audit , a content audit can help you boost your content marketing by:
1
Help find underperforming content
2
Improve content
3
Apply lessons learned to future content
4
Evaluate authors
How to conduct content moderation?
Step 1: Remove or redirect low-performing pages
The first step is to identify the weakness in your website and get rid of it.
In fact, it is to find those pages with 0 traffic and 0 sales.
Why start here?
If you already publish a lot of content on your website, you will find that there is a lot to sift through.
When you get rid of the spam, you can focus on the things worth improving.
Open Google Analytics ' Landing Pages report:
Landing Page in Google Analytics Navigation Bar
By ordering pages by session incrementing:
Google Analytics Landing Page Session
Now you may have found some very strange pages in this report:
Google Analytics Landing Page Total Weird Page
Browsing through this list, you may find some content that brings very little traffic to your site.
Once you find this type of content, you need to:
remove content completely
Blend with other content
Similar pages in websites that 301 redirect pages
Consolidate multiple pieces of content into one large article
How to choose will depend on the content.
For example, if you wrote a blog post about a news event five years ago, it might be best to just delete it.
But if you have an article email list that is ok overall, just a little thin, then you may need to combine it with other content.