We announced this project on the 23rd of September. Over a week associated with build-up before yesterday’s release, we could feel the excitement found in the community, but we never could have anticipated the result. The Fratello × NOMOS Glashütte Zürich Weltzeit “The Hague” Edition soldout in under ten seconds, which immediately presented us with a burning question: where do we go from here?
I must admit, of the three limited-edition projects Fratello followed this year, it was this one that held in store the fewest surprises. I guess knowing NOMOS and the brand’s way of working inside out largely accounts for which, but , in truth, I was just supremely confident that the design was not simply attractive, however a welcome addition to the Zürich Weltzeit’s story. The fact that this watch looks so different and yet so comfortable alongside the present Weltzeit models (core and special models included) gives me a lot of pleasure. And, I hope above the bottom of my heart, that all 25 new owners have the same.
While the reception of the product was almost universally positive, one thing raised brows: the limitation of 25 pieces. There have been quite a few, shall we say, unsavory suggestions as to why the watch was limited by just twenty five units, but you far duller than the nefarious machinations suggested.
It’s been a fantastic year for us in the e-commerce sector but we are still finding our feet in this brand new guise. All of us feel a great responsibility to our readers to only pursue interesting and genuine collaborations that come from the heart. These tasks really aren’t about the business side of things as much as they are love letters towards the industry. That said, effectively balancing our own fiscal abilities, a brand’s production capacities, the brand’s retailers’ sentiments, as well as our audience’s desires is tricky.
However , difficult as it is that is no reason for us not to try and figure out a way around all of those hurdles the next time we do something. We will working hard on remodeling how we approach these collaborations. We want to place the community’s desires front and center. Hopefully, you will all stay to see what we’ve got brewing. I’m generally allergic to people claiming they are going to upend the horological industry industry and also “disrupt” the actual established state so I would not go that will far, yet I will state what we’ve got cooking is a lot more close to doing those things than any other project or brand I’ve heard using those words with abandon.
And so how are we going to make sure the particular Fratelli get their hands on the watches all of us design? We are going to listen. If you were sad you missed out on the Fratello × NOMOS Glashütte Zürich Weltzeit “The Hague” Edition sign up to typically the “waiting list” here. The very same model will not be returning, nevertheless I’m working on a fitting follow-up that I hope will scratch often the itch regarding anyone that missed out this time. If you’re interested in that, then let us know your email address and we will be in touch in due course to ensure you have the chance to pick up whatever we all serve up for round two.
But enough of the serious “what is to come” stuff; let’s talk about the watch from the moment again before it sails off into the sunset. As someone who consciously regards themselves as a “product-focused buyer”, a panda-dialed NOMOS Weltzeit was always something I believed in. But I would be lying if I said the story behind a watch is unimportant to me. Sometimes I try desperately (in private) to pretend this isn’t, prior to listening to myself gush about why the limited edition Everest Skydive Breitling Aerospace is cool, how the Synchron Vs . Doxa military stand-off makes all of those pieces fascinating, potentially historically significant buys, or why the WH&T LCF888 chronograph was the best value project we have seen in the last five years (and nobody seemed to care).
Stories matter. The people and the relationships behind watches do too. It’s hard to believe in which sometimes we get to be those people and unspeakably humbling that you, our valued readers, the exact Fratelli, verify us in that role. Of course , I must also thank NOMOS Glashütte Zürich Weltzeit, the whole company, all the way through, for not a perfect faith shown in Fratello to bring this particular project to a worldwide audience and drive it toward success, but also in us and for getting this done me ever since i took up our current role in the media. Every time We look down at the Weltzeit on my arm, I’ll be thankful for that.
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I know there’s a lot of disingenuous things written within the pages involving watch blogs and online watch magazines. I know, because when I had been younger along with greener I was tasked with writing lots of it. It used to make me actively sad to have to work with brands I actually didn’t believe in or talk diplomatically regarding products I simply didn’t like. You could vilify me here for having had a choice in the issue. You’d become right. I did have a option. I could have walked away from the industry My spouse and i so anxiously wanted to shape in some meaningful way in addition to take up another job to pay the bills. As you know, My partner and i didn’t do that. Why? Because I believed I could make it through to the other side. Somewhere inside this head, there was a voice saying that there was a light at the end of the very tunnel. That voice turned out to be right. In the past, the most common way to generate income has been through advertising or sponsored content. Now, there are myriad ways to execute a sponsored content deal, some more useful to the reader than others. Sometimes, on the internet titles will take copy through brands (you know the products because it reads like a press release). We all never do this. Sometimes, brands talk up a product they don’t believe in. Many of us don’t accomplish that either. Why am I telling you this now? Because as Fratello continues to grow and establish itself as an industry influencer (forgive me if this term sounds despicably modern), we’re less reliant upon running financed content. Actually , for the past few years now, we possess been scaling back the amount of sponsored content material on the site significantly. We refuse to work with any brand in this capacity if we wouldn’t feature the brand on the spot for free. As well as, most importantly, many of us insist that we retain complete editorial control over what we write. What that means is actually, we almost always work with brand names we such as because the manufacturers we don’t like do not want to use us (because we are scary and mean).