In the previous article, " How to Use "Addition, Subtraction, Multiplication and Division" for Product Strategic Planning ", the practical thinking on product planning was summarized into "primary school mathematics knowledge". Experience can refer to. Today I will share how I combined some well-known strategic consulting tools. The key point of sharing is "combination", because each strategy consulting tool (methodology) has a large amount of public introduction information, most of which come from top consulting firms, management experts or enterprises, like an open high-level arsenal, but If you don't grasp the essence of its use, you may have a situation where you can take a sniper rifle for self-defense, or take a long-range shot with a pistol.
What is the best combination of weapons? It's like playing "eat chicken". Of course, all kinds of weapons are equipped separately, and it is best to take into account sniping, charging, and self-defense. The same is true for the classic business methodology. It does not need to be universal, but to select various suitable methods and combine them into a complete phone number list framework. As for the "combination package" I summarized, it is temporarily named "PMST Global Strategic Analysis Framework" . It is still very easy to remember and can be associated with "Product Manager Super Tool". Of course, this is not the case, as detailed below. For more practical reference value, the article is divided into two parts: First, introduce the "PMST Global Strategic Analysis Framework"; After that,
I will use the rough estimation of the product direction of the Mijia translator as an example to demonstrate the usage of this framework. 1. Introduction to PMST’s Global Strategic Analysis Framework Straight to the point, a picture is worth a thousand words: How to use classic strategic analysis tools? ——Speculation on the product direction of Mijia translator Several classic methods cited in this framework are widely introduced on the Internet, so I will not repeat them here, but briefly explain: PESTEL analysis model: carry out macro-environmental analysis from six aspects: Political, Economic, Social, Technical, Environmental, and Legal. Michael Potter's Five Forces