Apart The brand's Christmas campaign is interesting primarily in terms of the fact that the company or at least the marketing department learns from mistakes. How? Last year's Apart's Christmas campaign was famous but by no means positive. One aspect of the criticism was the length of the spot. That is why this time the brand shortened its message significantly which resulted in a better reception. What's more general festive communication in social media deserves special attention. The brand focused on proven products and a whole lot of inspiration for a gift. YES During the Christmas period YES focused on a feminist accent in the I am a woman campaign. The brand showed different shades of femininity allowing us to better empathize with the heroines.
She invited well known personalities to cooperate such as Aleksandra Żebrowska Katarzyna Zillman Bogna Golec Christina Flagmaier and Aleksandra Wiederek Barańska. Each of them is different each of them screams the slogan of the campaign in such a diverse way. After all the point is not to create one definition of femininity but to let each Taiwan WhatsApp Number List one discover her own. YES uses this campaign consistently in social media creating for example the Christmas contest I am a surprise . It is also worth noting that the brand has created its advent calendar for the first time which was chosen by Maffashion.
I must admit that this brand like few people know Empik The Merry Christmas campaign convinces us that it is not worth leaving the purchase of gifts to the last minute. After all this is a period when each of us has a million things to do so why add more? The brand not only reminds us of the Christmas rush but also advises. On the website you can find various inspirations for a gift.