Do you also manage your digital Phone Number Database marketing on sessions and conversions? Why not direct it towards the actual result of your efforts? In this article I will tell you about the power of data enrichment and the Phone Number Database advanced metrics you can make available with it. By combining Google Analytics data with external quantitative and qualitative data, you can also create added value for Phone Number Database your company. Steering based on actual ROI, the effectively achieved new business or the margin earned, it pays off! The language gap between marketing and business New on Frankwatching The (un)tenability of Blendle & other collecting platforms sat 10x Popular: Contact Page Inspiration.
Extraordinary Content Marketing Phone Number Database & Gmail Tips fri The latest LinkedIn updates: newsletters, podcasts & more fri The latest Google updates in a row do Segment & activate target groups with smart marketing Phone Number Database technology do Almost everyone uses Google Analytics (or a similar web analytics package. But every company uses it and the users are different. Some employ web analysts, others Phone Number Database technical marketers, online marketers or just marketers. And often the power users have the clean job of reporting to the rest of the company (at least to people higher up in the organization about the figures they see in Google Analytics.
Chances are if you're Phone Number Database reading this, you're working on either side of this report. I regularly see good insights being lost in this process. At least as often, I see a non-marketer get lost in online marketing talk about CPCs, CPAs, sessions, and page views. In short, I see a language gap between marketers and the Phone Number Database people involved in the business. And I think that's a shame, because I think that data, and in this case Google Analytics, can and perhaps should) close this gap. Why shouldn't marketers Phone Number Database also talk about business goals? Or about new customers and new business instead of conversions.