Site location details or their likelihood towards having requirements in the future for specific types of products or services. This data can be used for prospective mail-shot or e-shot campaigns. To succeed in delivering an effective mail-shot or e-shot campaign from the point of execution, those target companies (database mailing lists) must be relevant to the campaign.
It is therefore imperative to use the right fit of suspect companies email list, (sourced via a trusted and reliable mailing list partner) so that your company material will generate optimum interest and yield an overall successful outcome for the organisation, once received by the recipient. It is also important to be quite selective when renting database mailing lists from external partners, along with vetting the quality & age of the data.
Always ask the supplier how these databases / mailing lists have been built. When using a supplier whom has actually carried out telemarketing research to cleanse and build the information, will often result in being a trusted source of accurate information and quite likely better suited to the company's target market. Quality over quantity has always been the best option, resulting in higher levels of market awareness and business success. One of the greatest efficiency tools technology offers SMEs is database software.