Have you ever seen a blog post and thought, "Wow, that looks really nice"?
On the phone number list other hand, have you seen a post with a wall of text and no images, and thought to yourself, “Wow, that looks really ugly”?
Did you even read the phone number list second one?
The phone number list text of your articles must entice your readers to keep them coming back, but first your articles must be visually appealing phone number list to attract those readers.
An engaging blog post:
Increase reader engagement (e.g. time on page, comments, shares, CTA clicks)
Generate backlinks from top blogs
Get Google phone number list to shine on your site with better rankings
Make your brand more professional (and trustworthy)
Create an impressive title
With so much at stake, what should a content marketer do? Well, here are some tips:
People prefer known risks to unknown risks (ambiguity aversion) - we want phone number list to know what we are getting into. Neil Patel found that 61% of the phone number list most-shared headlines contain numbers (numbers give readers a framework of what to expect.)
Your article should have a clear objective: to provide a benefit that readers seek. The phone number list headline informs the viewers about the benefits they will get from reading the phone number list post. For example, the title of this article promised you three tips for making your blog posts sexy.
Don't be afraid to be weird
It's not conventional wisdom, but who ever wanted to be conventional, anyway? Some of the phone number list best headlines are those that make the reader stop and say, "Wait, what?" For example, Brad Smith recently wrote an awesome title phone number list on the Kiss metrics blog: Hey $FNAME” is Dead. Here's how to personalize marketing in 2017.
Format like a master
People don't read every word in your posts. A study by NN Group found that visitors read about 20% of the phone number list words on a page.
Make sure your posts are designed to encourage people to read more. I'll let Andy Crestodina, founder phone number list of Orbit Media Studios, speak on this tip:
“As writers, we only have two ways to slow people down and get them to read more phone number list of our content: formatting and images. Formatting adds white space, which makes pages more readable. Content is easier phone number list to consume if it's in small groups, with important points flagged. Consider adding these everywhere: