grab users. Subsidies, coupons, and discounts are all means of capturing users, activating users, and generating user fission more effectively and quickly in the current online environment. Judging from the result that has achieved 40 million valid trading users, it is a very good result. At the Luckin unmanned retail conference on January 8, I also randomly interviewed representatives of several brands: Why should we cooperate with Luckin? The brand owner's explanation is: his target user groups are white, bone, and refined, and the target group has reached 40 million. Therefore, it is no longer possible to define Ruixing as a company that sells coffee. The core of his model is to manage users .
Coffee is only the main entrance for him to capture target users. After capturing users, it is an important direction to quickly build a supply chain system that meets the needs of target users in more scenarios and categories. The final result must be towards the target users with the greatest value. ization target. 02 Innovation in Supply Chain Operational Efficiency What many traditional business people are confused about is: when it comes to operating users, is it not necessary to make good sms marketing service products? The answer is definitely no. If you want to manage users well, you must do a good job of products.