Jun 11, 2022
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Amazon is perhaps the biggest beneficiary of the recent boom in voice-activated personal assistants and search. Whether it was planned or happened by pure chance, Amazon seems to Industry Email List have timed the release of the Amazon Echo perfectly. As Apple suffers from a saturated smartphone market and improvements in voice technology create a satisfying Industry Email List new user experience, the Echo's voice interface sets it apart from the vast sea of screened devices that have dominated the market. market. It is estimated that in 2016, Apple will see iPhone sales decline for the first time in a decade, In the first quarter of 2016, Amazon shipped about one Industry Email List million Echos, compared to about 50 million Apple iPhones, according to Meeker charts. However, that Amazon number reflects a year-over-year growth rate of around 150%. Amazon has over 300 million users. If the Echo achieves similar adoption rates to Industry Email List the Kindle (Fire and Reader), that could translate to total sales of around 168 million units. That's not an unreasonable projection, given reports that the Echo is now outselling the Kindle. How voice search is used And the ability to use voice recognition appears to uniquely satisfy a number of valuable consumer needs that would support the continued use and growth of the medium. Meeker cites a study that found 61% of users say the number Industry Email List one reason they use voice is because it's useful when their hands or vision are busy. What immediately comes to mind is use while driving. And yet, while a significant number, 36%, said they primarily use voice commands in the car, 43% said their primary use was at home. Source: KPCB Internet Trends 2016 Source: KPCB Internet Trends 2016 Hound, a voice query app, found a fairly even split of voice Industry Email List queries into four categories: Personal Assistant (27%), Fun and Entertainment (21%), General Information (30%) and Local Information (22%).