These, in turn, will be the foundation for building relationships with customers based on loyalty. Why loyal consumers are the best marketing department for your brand to the idea communicated by the brand and spontaneously identify with the brand to such an extent that they become its living advertisement. How does it look in practice Let's go back to our example! Following the extraordinary history of Wisła Kraków, one can distinguish some special values ​​shared by the entire community of Wisła attachment, loyalty and the belief that if we take up the fight, it will be to the end.
They helped build a powerful team in the glory days of the club, they helped to survive during the crisis and finally they are proof of the strong identity of the fans with the brand. It works similarly in the UK WhatsApp Number List case of Runmageddon people who love this brand do not take part in an obstacle course, but they experience crossing their own limits. An interesting example is also the world-famous Patagonia brand.
Which fans of mountain climbing fell in love with even more when it became actively involved in environmental protection, even persuading them to ... give up the purchase. Love brandy is connected by the fact that for consumers they become a lifestyle their values ​​penetrate into everyday life. Worshiping the brand is accompanied by consistent and uncompromising sharing of its mission and values. It lasts for years, regardless of the circumstances, in the belief that the vision and what the brand promises makes sense.